HECA Webinar: Business Architecture for IECs: Designing Time, Value, and Pricing Power

Description

Many IECs feel busy, stretched thin, and underpaid, not because they lack tools, but because their business was built without a clear architectural foundation. This session introduces business architecture as a framework for turning counselor time into visible value that supports confident pricing and sustainable growth.

Too often, IECs start with the “pretty parts” of a practice, new templates, platforms, or resources, and then try to make those pieces fit together. The result is a reactive business. In contrast, a well-architected practice begins with a solid foundation: a clearly defined curriculum and process that determines what belongs, when it belongs, and why it exists. Just as a home is built from the foundation up, or a curriculum is scaffolded from Algebra 1 through advanced coursework, each component connects and prepares for what comes next.

In this session, we’ll explore how a curriculum-driven practice allows IECs to use their time strategically, clearly demonstrate value to parents, and align their pricing with the true scope of their work. We’ll also introduce simple indicators that signal whether your structure is supporting pricing confidence, or quietly undermining it.

This session is ideal for IECs ready to move from patchwork solutions to a cohesive practice where time, value, and pricing finally align.

Guest
Nagla Orlando M.Ed., CEP
Founder and Principal, Knowledge Worx 4 College, Inc. 
WORX by Nagla - Creator 

Nagla Orlando, M.Ed., CEP, is the Founder and Principal of Knowledge Worx 4 College, Inc. and the creator of WORX by Nagla, the original curriculum-based advising system designed to help Independent Educational Consultants build structured, scalable practices. A retired credentialed California teacher with 25 years in the classroom, Nagla brings deep expertise in curriculum design, pedagogy, and systems-based thinking to the business of college advising.

Nagla has been an Independent Educational Consultant since 2014 and earned her Certified Educational Planner (CEP) credential in 2021. She is an instructor in the UCLA Extension College Counseling Certificate Program and has served in multiple leadership roles within HECA, IECA, and WACAC, including as a former Regional Coordinator and current Director at Large on the HECA Board of Directors. Known for helping IECs translate their expertise into clear value, confident pricing, and sustainable systems, Nagla focuses on business architecture, workflow design, and strategic use of time to support both student outcomes and advisor well-being.

Click here to register
After registering, you will receive a confirmation email with a link to access the webinar. 
For those who are unable to attend, we will have a recorded video available for viewing from the HECA Info Hub.